000			00430nam a2200181 a 4500
005			20180709130617.0
008			141201s2008 xx 000 0 und d
020			_a9780070635883
040			_aMAIN
041			_aENG
082			_a658.84 _bPAU/INT
100			_aPaul, Justin
245			_aInternational marketing: _btext and cases _cby Justin Paul and Ramneek Kapoor.
260			_aNew Delhi : _bTata McGraw Hill, _c2008.
300			_a379 p.
500			_aTable of contents: Chapter 1. Concept and process of international marketing Chapter 2. WTO and implications on international marketing Chapter 3. Emerging trends and internationalisation of firms Chapter 4. Country analysis, selection, market size and marketing mix Chapter 5. International marketing: research and opportunity analysis Chapter 6. Cultural factors and environment Chapter 7. Political factors and environment Chapter 8. Legal aspects and international marketing Chapter 9. Market entry modes, framework structure and strategies Chapter 10. Market entry modes-JV, M & A, strategic alliance and subsidiaries Chapter 11. International product policy, planning and strategy Chapter 12. Pricing strategy and decision for international marketing Chapter 13. International distribution, marketing channels logistics and supply chain management Chapter 14. Product promotion, advertising and building brands in foreign markets Chapter 15. Personal selling and multinational sales management Chapter 16. Organising and doing business with other countries- analysis of Middle East-Countries Chapter 17. Export documentation and procedures Chapter 18. Global issues: the internet and e-commerce Index
650			_aMarketing.
700			_aKapoor, Ramneek
942			_cBK
999			_c6968 _d6968