| 000 | 00443nam a2200193 a 4500 | ||
|---|---|---|---|
| 999 |
_c6966 _d6966 |
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| 005 | 20180209132958.0 | ||
| 008 | 141201s2006 xx 000 0 und d | ||
| 020 | _a9788120304840 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.83 _bLUC/MAR |
||
| 100 | _aLuck, David J. | ||
| 245 |
_aMarketing research _cby David J. Luck and Ronald S. Rubin. |
||
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi : _bPrentice hall, _c2006. |
||
| 300 | _a683 p. | ||
| 500 | _aTable of Contents : Part 1. Fundamentals Part 2. Planning the research project Part 3. Performing the data collection Part 4. Processing and analyzing data Part 5. Presentation and follow through Index | ||
| 650 | _aMarketing. | ||
| 700 | _aRubin, Ronald S. | ||
| 942 | _cBK | ||