| 000 | 00443nam a2200193 a 4500 | ||
|---|---|---|---|
| 999 |
_c6958 _d6958 |
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| 005 | 20180208125920.0 | ||
| 008 | 141201s2005 xx 000 0 und d | ||
| 020 | _a9788125916178 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8091734 _bGOP/RUR |
||
| 100 | _aGopalaswamy, T. P. | ||
| 245 |
_aRural marketing : _benvironment, problems and strategies _cby T. P. Gopalaswamy. |
||
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bVikas, _c2005. |
||
| 300 | _a225 p. | ||
| 500 | _aTable of contents: Chapter 1. Introduction Chapter 2. Rural market environment Chapter 3. Rural demand and rural market index Chapter 4. Problems in rural marketing Chapter 5. Marketing of agricultural inputs Chapter 6. Marketing of consumables and durables Chapter 7. Marketing of agricultural produce and rural and cottage industry products Chapter 8. Role of financial institutions in rural marketing Chapter 9. Role of cooperative institutions in rural marketing Chapter 10. Rural marketing strategies Cases Bibliography Index | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||