000 00410nam a2200181 a 4500
999 _c6931
_d6931
005 20180217135511.0
008 141201s2007 xx 000 0 und d
020 _a9788131502068
040 _aMAIN
041 _aENG
082 _a658.81
_bING/SAL
245 _aSales management :
_banalysis and decision making
_cby Thomas N. Ingram ... [et al.].
250 _a6th ed.
260 _aSouth Western :
_bThomas,
_c2007.
300 _a436 p.
500 _aTable of contents: Part 1. Describing the personal selling function Part 2. Defining the strategy role of the sales of function Part 3. Developing the salesforce Part 4. Directing the sales force Part 5. Determining salesforce effectiveness and performance Index
650 _aMarketing.
650 _aSales Marketing.
700 _aIngram, Thomas N.
942 _cBK