000 00437nam a2200181 a 4500
999 _c6924
_d6924
005 20171205125056.0
008 141201s2003 xx 000 0 und d
020 _a9788178293349
040 _aMAIN
041 _aENG
082 _a658.8
_bGIL/SER
100 _aGilmore, Audrey
245 _aServices marketing and management
_cby Audrey Gilmore.
260 _aNew Delhi :
_bResponse,
_c2003.
300 _a215 p.
500 _aTable of contents: Part 1. Underlying themes Part 2. Managing services Part 3. Service management issues Index
650 _aMarketing.
942 _cBK