| 000 | 00476nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c6910 _d6910 |
||
| 005 | 20180107155149.0 | ||
| 008 | 141201s2006 xx 000 0 und d | ||
| 020 | _a9788125920625 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bKUM/MAR |
||
| 100 | _aKumar, Arun | ||
| 245 |
_aMarketing management : _bcomprehensive text, best practices and corporate insights _cby Arun Kumar & N. Meenakshi. |
||
| 260 |
_aNew Delhi : _bVikas, _c2006. |
||
| 300 | _a864 p. | ||
| 500 | _aTable of contents: Section 1. Foundations of marketing Section 2. Selection of markets Section 3. Product decisions Section 4. Pricing decisions Section 5. Distribution decisions Section 6. Communication decisions Section 7. Impact of competition on strategy Section 8. Reaching consumers directly Section 9. Analyzing markets Section 10. Case studies Bibliography Index | ||
| 650 | _aMarketing--Management. | ||
| 700 | _aMeenakshi, N. | ||
| 942 | _cBK | ||