| 000 | 00412nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c6903 _d6903 |
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| 005 | 20180107154026.0 | ||
| 008 | 141201s2006 xx 000 0 und d | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bSHE/MAR |
||
| 100 | _aSherlekar, S. A. | ||
| 245 |
_aMarketing management _cby S. A. Sherlekar. |
||
| 250 | _a13th ed. | ||
| 260 |
_aMumbai : _bHimalaya, _c2006. |
||
| 300 | _a531 p. | ||
| 500 | _aTable of contents: Chapter 1. Overview of marketing Chapter 2. Marketing management Chapter 3. Marketing environment Chapter 4. Customer demand and market segmentation Chapter 5. Buyer behaviour Chapter 6. Demand and sales forecasting Chapter 7. Marketing information and research Chapter 8. Marketing research process Chapter 9. Marketing planning/ strategy Chapter 10. Social responsibility Chapter 11. Consumerism/ consumer protection act and business response to consumerism Chapter 12. Product plan Chapter 13. Product-related strategies Chapter 14. Price Chapter 15. Promotion Chapter 16. Personal selling Chapter 17. Sales management Chapter 18. Advertising Chapter 19. Managing distribution channels (Part-1) Chapter 20. Managing contribution channels (Part-2) Chapter 21. Physical distribution Chapter 22. India: the best emerging market in the world Chapter 23. International global marketing (Part-1) Chapter 24. International global marketing (Part-2) Chapter 25. Export management Chapter 26. The business market Chapter 27. Marketing services Bibliography | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||