| 000 | 00418nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c6788 _d6788 |
||
| 005 | 20170731113450.0 | ||
| 008 | 141201s2005 xx 000 0 und d | ||
| 020 | _a8178814870 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bFIL/CRE |
||
| 100 | _aFillis, Ian | ||
| 245 |
_aCreative marketing for SMEs _cby Ian Fillis. |
||
| 260 |
_aHyderabad : _bICFAI, _c2005. |
||
| 300 | _a162 p. | ||
| 500 | _aTable of Contents: Chapter 1. Post millennial meanderings on the culture of creativity Chapter 2. Modelling and measuring creativity at the marketing/ entrepreneurship interface Chapter 3. Being creative at the marketing/ entrepreneurship interface: lessons from the art industry Chapter 4. An Andalusian dog or a rising star? creativity and the marketing/ entrepreneurship interface Chapter 5. Creative marketing and the art organization: what can the art offer? Chapter 6. Small firm marketing theory and practice: insights from the outside Chapter 7. Internationalization process of the craft microenterprise Chapter 8. Biographical research as insight into smaller firm marketing theory generation Chapter 9. E-business development in the smaller firm Chapter 10. Conclusion Index | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||