000 00439nam a2200181 a 4500
999 _c6750
_d6750
005 20180127120316.0
008 141201s2006 xx 000 0 und d
020 _a9788131401934
040 _aMAIN
041 _aENG
082 _a658.802
_bICF/CAS
100 _aICFAI University
245 _aCase studies on marketing strategy (Vol. 2)
_cby ICFAI University.
260 _aHyderabad :
_bICFAI,
_c2006.
300 _a319 p.
500 _aTable of contents: Chapter 1. Nike: evolution of marketing strategy Chapter 2. Harley-Davidson: Evolution of marketing strategy Chapter 3. McDonald's: evolution of marketing strategy Chapter 4. Gillette: managing product innovation Chapter 5. LVMH- Building star vrands Chapter 6. Loreal's global branding strategy Chapter 7. Starbucks: building a global brand Chapter 8. Samsung in India Chapter 9. LG in India Chapter 10. Madonna- two decades of successful personality marketing Chapter 11. Benetton group: evolution of communication strategy Chapter 12. Cipla: capturing the global AIDS drugs market Chapter 13. Cafedirect(A): brand with a conscience Chapter 14. Cafedirect(B): "Fair" success Chapter 15. The low cost PC
650 _aMarketing.
942 _cBK