000 | 00439nam a2200181 a 4500 | ||
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999 |
_c6750 _d6750 |
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005 | 20180127120316.0 | ||
008 | 141201s2006 xx 000 0 und d | ||
020 | _a9788131401934 | ||
040 | _aMAIN | ||
041 | _aENG | ||
082 |
_a658.802 _bICF/CAS |
||
100 | _aICFAI University | ||
245 |
_aCase studies on marketing strategy (Vol. 2) _cby ICFAI University. |
||
260 |
_aHyderabad : _bICFAI, _c2006. |
||
300 | _a319 p. | ||
500 | _aTable of contents: Chapter 1. Nike: evolution of marketing strategy Chapter 2. Harley-Davidson: Evolution of marketing strategy Chapter 3. McDonald's: evolution of marketing strategy Chapter 4. Gillette: managing product innovation Chapter 5. LVMH- Building star vrands Chapter 6. Loreal's global branding strategy Chapter 7. Starbucks: building a global brand Chapter 8. Samsung in India Chapter 9. LG in India Chapter 10. Madonna- two decades of successful personality marketing Chapter 11. Benetton group: evolution of communication strategy Chapter 12. Cipla: capturing the global AIDS drugs market Chapter 13. Cafedirect(A): brand with a conscience Chapter 14. Cafedirect(B): "Fair" success Chapter 15. The low cost PC | ||
650 | _aMarketing. | ||
942 | _cBK |