000			00443nam a2200181 a 4500
999			_c6701 _d6701
005			20180221124647.0
008			141201s2005 xx 000 0 und d
020			_a8178814811
040			_aMAIN
041			_aENG
082			_a658.827 _bPAN/BRA
100			_aPanda, Tapan K. (Ed.)
245			_aBranding : _bparadigms and prognostications _cedited by Tapan K. Panda.
260			_aHyderabad : _bICFAI, _c2005.
300			_a205 p.
500			_aTable of contents: Chapter 1. Brand prognostications - challenges and the road map ahead Chapter 2. Changing paradigms, competitive strategies and role of integrated marketing communication in building brands in Indian market Chapter 3. Should there be an Indian brand at all? Chapter 4. Brand management: hiring mind space Chapter 5. Great advertising does not build cult brands - something else does the magic Chapter 6. Branding India: Strategic challenges and possible approaches Chapter 7. Nation branding: issues and challenges in the context of building brand India Chapter 8. Desi brands of Indian market, challenges in Indian FMCG sector branding Chapter 9. Strategic advantage through successful co-branding Chapter 10. Branding on net: leveraging offline brands Chapter 11. Leveraging brands through extensions and factors influencing consumer acceptance of extensions across product categories Chapter 12. Creating customer value focused organization through employment branding Chapter 13. Effectiveness of product placements in Indian films and its effect on brand memory and attitude with special reference to hindi films Chapter 14. Developing a global brand Chapter 15. Brand personality as a competitive advantage Index
650			_aMarketing.
942			_cBK