| 000 | 00419nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c6597 _d6597 |
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| 005 | 20180107123229.0 | ||
| 008 | 141201s2007 xx 000 0 und d | ||
| 020 | _a9788131407660 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bGOP/VIR |
||
| 100 | _aGopalan, Swapna (Ed.) | ||
| 245 |
_aViral marketing : _bconcepts and cases _cedited by Swapna Gopalan and Nasreen Taher. |
||
| 260 |
_aHyderabad : _bICFAI, _c2007. |
||
| 300 | _a221 p. | ||
| 500 | _aTable of contents: Section 1. Viral marketing: concepts Section 2. Viral marketing: cases Index | ||
| 650 | _aMarketing. | ||
| 700 | _aTaher, Nasreen (Ed.) | ||
| 942 | _cBK | ||