| 000 | 00420nam a2200181 a 4500 | ||
|---|---|---|---|
| 005 | 20170915112329.0 | ||
| 008 | 141201s1998 xx 000 0 und d | ||
| 020 | _a9788173711350 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bMAZ/MAR |
||
| 100 | _aMazur, Laura (Ed.) | ||
| 245 |
_aMarketing challenge _cedited by Laura Mazur and Annik Hogg. |
||
| 260 |
_aHyderabad : _bICFAI, _c1998. |
||
| 300 | _a298 p. | ||
| 500 | _aTable of contents: Part 1. The global setting Part 2. Marketing strategies Part 3. Marketing programmes Part 4. Managing information and culture Bibliography Index | ||
| 650 | _aMarketing. | ||
| 700 | _aHogg, Annik (Ed.) | ||
| 942 | _cBK | ||
| 999 |
_c6559 _d6559 |
||