| 000 | 00398nam a2200157 a 4500 | ||
|---|---|---|---|
| 999 |
_c6462 _d6462 |
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| 005 | 20180219105955.0 | ||
| 008 | 141201s2006 xx 000 0 und d | ||
| 020 | _a9788173715709 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.827 _bCHO/SUS |
||
| 100 | _aChoudhury, Pran K. (Ed.) | ||
| 245 |
_aSuccessful promotions build successful brands _cedited by Pran K. Choudhury. |
||
| 260 |
_aHyderabad : _bICFAI, _c2006. |
||
| 300 | _a133 p. | ||
| 500 | _aTable of Contents : Chapter 1. Introducing a new brand Chapter 2. Introducing multinational brands into India Chapter 3. Revamping brands through promotions Chapter 4. Enhancing brand values through promotions Chapter 5. Converting a commodity into a brand Chapter 6. Reclaiming leadership positions Chapter 7. Enhancing the strength of well-known brands in innovative ways Chapter 8. Enhancing the strength of a company as a brand | ||
| 650 | _aSales promotion. | ||
| 942 | _cBK | ||