000 00439nam a2200181 a 4500
999 _c6354
_d6354
005 20180219115937.0
008 141201s2007 xx 000 0 und d
020 _a9788131407752
040 _aMAIN
041 _aENG
082 _a658.827
_bGOB/REB
100 _aGopalakrishnan, P. S. (Ed.)
245 _aRebranding :
_ban introduction
_cedited by P. S. Gopalakrishnan.
260 _aHyderabad :
_bICFAI,
_c2007.
300 _a208 p.
500 _aTable of Contents : Section 1. Concepts Section 2. Experience and cases Index
650 _aMarketing.
942 _cBK