000 | 00417nam a2200169 a 4500 | ||
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999 |
_c6209 _d6209 |
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005 | 20180226123626.0 | ||
008 | 141201s2006 xx 000 0 und d | ||
020 | _a9788131404423 | ||
040 | _aMAIN | ||
041 | _aENG | ||
082 |
_a658.8270285 _bGOG/ONL |
||
100 | _aGogula, Ratnaja (Ed.) | ||
245 |
_aOnline branding: _bconcepts and applications _cedited by Ratnaja Gogula. |
||
260 |
_c2006. _aHyderabad : _bICFAI, |
||
300 | _a222 p. | ||
500 | _aTable of contents: Section 1. Discerning online branding Section 2. Challenges and perspectives Section 3. Applications and cases Index | ||
650 | _aManagement. | ||
650 | _aMarketing. | ||
942 | _cBK |