000 00417nam a2200169 a 4500
999 _c6209
_d6209
005 20180226123626.0
008 141201s2006 xx 000 0 und d
020 _a9788131404423
040 _aMAIN
041 _aENG
082 _a658.8270285
_bGOG/ONL
100 _aGogula, Ratnaja (Ed.)
245 _aOnline branding:
_bconcepts and applications
_cedited by Ratnaja Gogula.
260 _c2006.
_aHyderabad :
_bICFAI,
300 _a222 p.
500 _aTable of contents: Section 1. Discerning online branding Section 2. Challenges and perspectives Section 3. Applications and cases Index
650 _aManagement.
650 _aMarketing.
942 _cBK