| 000 | 00447nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c6172 _d6172 |
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| 005 | 20171023125402.0 | ||
| 008 | 141201s2006 xx 000 0 und d | ||
| 020 | _a9788131403891 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bKUM/NIC |
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| 100 | _aRavi Kumar, V. V. (Ed.) | ||
| 245 |
_aNiche marketing : _bconcepts and experiences _cedited by V. V. Ravi Kumar. |
||
| 260 |
_aHyderabad : _bICFAI, _c2006. |
||
| 300 | _a259 p. | ||
| 500 | _aTable of Contents: Section 1. Concepts Section 2. Marketing across industries- a Niche approach Index | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||