| 000 | 00372nam a2200157 a 4500 | ||
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| 999 |
_c6153 _d6153 |
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| 005 | 20171023124555.0 | ||
| 008 | 141201s2000 xx 000 0 und d | ||
| 020 | _a9788173712753 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bFOR/MAR |
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| 100 | _aForsyth, Patrick | ||
| 245 |
_aMarketing for non marketing managers _cby Patrick Forsyth. |
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| 260 |
_aHyderabad: _b ICFAI, _c2000. |
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| 300 | _a176 p. | ||
| 500 | _aTable of Contents: Chapter 1. Marketing in context Chapter 2. The foundation of marketing planning Chapter 3. In a position to succeed Chapter 4. Telling the world Chapter 5. The personal touch Chapter 6. Moving it down the chain Chapter 7. Pulling together Appendix Index | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||