| 000 | 00446nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c6150 _d6150 |
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| 005 | 20170920155024.0 | ||
| 008 | 141201s2005 xx 000 0 und d | ||
| 020 | _a9788189333195 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bKAM/MEA |
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| 100 | _aKambhammettu, Shyam Sunder (Ed.) | ||
| 245 |
_aMeasuring marketing performance _cedited by Shyam Sunder Kambhammettu. |
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| 260 |
_aHyderabad : _bICFAI, _c2005. |
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| 300 | _a195 p. | ||
| 500 | _aTable of contents: Section 1. Concepts Section 2. Measuring marketing investments | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||