| 000 | 00422nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c6131 _d6131 |
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| 005 | 20180119112015.0 | ||
| 008 | 141201s2002 xx 000 0 und d | ||
| 020 | _a8178810077300 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bDUT/MAR |
||
| 100 | _aDutta, Sanjib (Ed.) | ||
| 245 |
_aMarketing management (Vol. 1) _cedited by Sanjib Dutta and A. Mukund. |
||
| 260 |
_aHyderabad : _bICFAI, _c2002. |
||
| 300 | _a177 p. | ||
| 500 | _aTable of contents: Chapter 1. Amul - diversification strategy Chapter 2. Amway - Indian network marketing experience Chapter 3. Baron - Rewriting Indian Chapter 4. Benetton - the advertisement campaign story Chapter 5. Bisleri - marketing strategy Chapter 6. BPCL - Petrol pump retail revolution Chapter 7. Britannia - the makeover Chapter 8. Cielo - a car in trouble Chapter 9. Coke - pepsi - the cola wars Chapter 10. Frooti - the 'the Digen Verma' campaign | ||
| 650 | _aMarketing. | ||
| 700 | _aMakund, A. (Ed.) | ||
| 942 | _cBK | ||