| 000 | 00462nam a2200181 a 4500 | ||
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| 999 |
_c6082 _d6082 |
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| 005 | 20181027122708.0 | ||
| 008 | 141201s2008 xx 000 0 und d | ||
| 020 | _a9788131414033 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a659.1 _bRAO/MAN |
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| 100 | _aRao, Pramod (Ed.) | ||
| 245 |
_aManaging emotional appeal in advertising : _bconcepts and cases _cedited by Pramod Rao and Ravikant S Wawge. |
||
| 260 |
_aHyderabad : _bICFAI, _c2008. |
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| 300 | _a205 p. | ||
| 500 | _aTable of Contents : Section 1. Concepts Section 2. Cases Index | ||
| 650 | _aAdvertising. | ||
| 700 | _aWawge, Ravikant S (Ed.) | ||
| 942 | _cBK | ||