000 00447nam a2200181 a 4500
999 _c6046
_d6046
005 20170912124609.0
008 141201s2006 xx 000 0 und d
020 _a9788131404638
040 _aMAIN
041 _aENG
082 _a658.8
_bSRE/MUL
100 _aSreedhar, G. V. S. (Ed.)
245 _aMulticultural marketing :
_ban introduction
_cedited by G V S Sreedhar.
260 _aHyderabad :
_bICFAI,
_c2006.
300 _a201 p.
500 _aTable of Contents: Section 1. Concepts Section 2. Applications and cases Bibliography Index
650 _aMarketing.
942 _cBK