| 000 | 00427nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c5882 _d5882 |
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| 005 | 20181029125729.0 | ||
| 008 | 141201s2006 xx 000 0 und d | ||
| 020 | _a9788131404867 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a659.143 _bKAN/IN |
||
| 100 | _aKanchan, Prateek (Ed.) | ||
| 245 |
_aIn-film advertising : _bbrand positionong strategy _cedited by Prateek Kanchan. |
||
| 260 |
_aHyderabad : _bICFAI, _c2006. |
||
| 300 | _a180 p. | ||
| 500 | _aTable of Contents : Section 1. In-flim advertising : the emerging paradigm Section 2. Indian scenario Section 3. cases | ||
| 650 | _aAdvertising. | ||
| 942 | _cBK | ||