000 00431nam a2200181 a 4500
999 _c5813
_d5813
005 20180213130022.0
008 141201s2008 xx 000 0 und d
020 _a9788131414408
040 _aMAIN
041 _aENG
082 _a658.827
_bGAR/HER
100 _aGarikaparthi, Madhavi (Ed.)
245 _aHeritage Brands
_cedited by Madhavi Garikaparthi and A V Bala Krishna.
260 _aHyderabad :
_bICFAI,
_c2008.
300 _a246 p.
500 _aTable of Contents : Section 1. Concepts Section 2. Global heritage brands Section 3. Indian heritage brands Index
650 _aMarketing.
700 _aKrishna, A V Bala (Ed.)
942 _cBK