000 00393nam a2200169 a 4500
999 _c5565
_d5565
005 20180219133919.0
008 141201s2006 xx 000 0 und d
020 _a9788131401675
040 _aMAIN
041 _aENG
082 _a658.827
_bTAH/EMO
100 _aTaher, Nasreen (Ed.)
245 _aEmotional Branding :
_ban introduction
_cedited by Nasreen Taher.
260 _aHyderabad :
_bICFAI,
_c2006.
300 _a165 p.
500 _aTable of Contents : Section 1. Emotional branding : the exploration Section 2. Emotional branding : the significance Section 3. Emotional branding : the quantification Index
650 _aMarketing.
942 _cBK