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005 | 20180226111954.0 | ||
008 | 141201s2006 xx 000 0 und d | ||
020 | _a9788131401729 | ||
040 | _aMAIN | ||
041 | _aENG | ||
082 |
_a658.8120285 _bJAY/EFF |
||
100 | _aJaya Krishna, S. (Ed.) | ||
245 |
_aEffective E-CRM : _bPractices and Perspectives _cedited by S. Jaya Krishna. |
||
260 |
_aHyderabad : _bICFAI university press, _c2006. |
||
300 | _a176 p. | ||
500 | _aTable of contents: Section 1. E-CRM- a practices Section 2. Challenges: present and future Section 3. Experiences Index | ||
650 | _aMarketing. | ||
942 | _cBK |