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005 20180226111954.0
008 141201s2006 xx 000 0 und d
020 _a9788131401729
040 _aMAIN
041 _aENG
082 _a658.8120285
_bJAY/EFF
100 _aJaya Krishna, S. (Ed.)
245 _aEffective E-CRM :
_bPractices and Perspectives
_cedited by S. Jaya Krishna.
260 _aHyderabad :
_bICFAI university press,
_c2006.
300 _a176 p.
500 _aTable of contents: Section 1. E-CRM- a practices Section 2. Challenges: present and future Section 3. Experiences Index
650 _aMarketing.
942 _cBK