| 000 | 00490nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c5552 _d5552 |
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| 005 | 20180226110127.0 | ||
| 008 | 141201s2006 xx 000 0 und d | ||
| 020 | _a9788131404992 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.82 _bSHA/EFF |
||
| 100 | _aShanthi, N. M. (Ed.) | ||
| 245 |
_aEffective Promotions : _bConcepts and Cases _cedited by N. M. Shanthi and M. Thiruloga Chander. |
||
| 260 |
_aHyderabad : _bICFAI university press, _c2006. |
||
| 300 | _a280 p. | ||
| 500 | _aTable of contents: Section 1. Concepts Section 2. Effective promotional strategies Section 3. Cases Index | ||
| 650 | _aMarketing. | ||
| 700 | _aChander, M. Thiruloga (Ed.) | ||
| 942 | _cBK | ||