| 000 | 00457nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c5471 _d5471 |
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| 005 | 20170914131730.0 | ||
| 008 | 141201s2006 xx 000 0 und d | ||
| 020 | _a9788131405758 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bSRE/EVE |
||
| 100 | _aSreedhar, G. V. S. (Ed.) | ||
| 245 |
_aEvent Based Marketing : _bStrategies and Cases _cedited by G. V. S. Sreedhar and Bala Krishna A V. |
||
| 260 |
_aHyderabad : _bICFAI, _c2006. |
||
| 300 | _a219 p. | ||
| 500 | _aTable of Contents: Section 1. Introduction Section 2. Strategies Section 3. Cases and applications Index | ||
| 650 | _aMarketing. | ||
| 700 | _aA V, Bala Krishna (Ed.) | ||
| 942 | _cBK | ||