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005 | 20180213124219.0 | ||
008 | 141201s2007 xx 000 0 und d | ||
020 | _a9788131408841 | ||
040 | _aMAIN | ||
041 | _aENG | ||
082 |
_a658.8343 _bALA/CRE |
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100 | _aAlagiri, Dhandapani (Ed.) | ||
245 |
_aCreating Brand Personality for Success _cedited by Dhandapani Alagiri. |
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260 |
_aHyderabad : _bICFAI, _c2007. |
||
300 | _a205 p. | ||
500 | _aTable of Contents : Section 1. Creating personality Section 2. Creating brand personality Section 3. Issues and challenges Index | ||
650 | _aMarketing. | ||
942 | _cBK |