000 00452nam a2200181 a 4500
999 _c5399
_d5399
005 20180213124219.0
008 141201s2007 xx 000 0 und d
020 _a9788131408841
040 _aMAIN
041 _aENG
082 _a658.8343
_bALA/CRE
100 _aAlagiri, Dhandapani (Ed.)
245 _aCreating Brand Personality for Success
_cedited by Dhandapani Alagiri.
260 _aHyderabad :
_bICFAI,
_c2007.
300 _a205 p.
500 _aTable of Contents : Section 1. Creating personality Section 2. Creating brand personality Section 3. Issues and challenges Index
650 _aMarketing.
942 _cBK