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| 999 |
_c5346 _d5346 |
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| 005 | 20180417123458.0 | ||
| 008 | 141201s2004 xx 000 0 und d | ||
| 020 | _a81788140448 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8342 _bKRI/CON |
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| 100 | _aRadha Krishna, G. (Ed.) | ||
| 245 |
_aConsumer behavior : _bimplications for marketing strategies _cedited by G. Radha Krishna. |
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| 260 |
_aHyderabad : _bICFAI, _c2004. |
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| 300 | _a215 p. | ||
| 500 | _aTable of contents: Section 1. Understanding consumer behavior Section 2. Consumer behavior applications Bibliography Index | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||