000 00429nam a2200181 a 4500
999 _c5252
_d5252
005 20171024114719.0
008 141201s2006 xx 000 0 und d
020 _a9788131405505
040 _aMAIN
041 _aENG
082 _a658.8
_bPAN/CON
100 _aPanda, Tapan K.(Ed.)
245 _aContemporary marketing :
_bthe changing face of marketing in 21st century
_cedited by Tapan K Panda.
260 _aHyderabad :
_bICFAI,
_c2006.
300 _a236 p.
500 _aTable of Contents : Section 1. Branding and advertising Section 2. Marketing Section 3. Customer relationship management Index
650 _aMarketing--Management.
942 _cBK