| 000 | 00436nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c5246 _d5246 |
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| 005 | 20180404124044.0 | ||
| 008 | 141201s2006 xx 000 0 und d | ||
| 020 | _a9788131404744 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.812 _bMUK/CRM |
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| 100 | _aMukerjee, Kaushik (Ed.) | ||
| 245 |
_aCRM Implementation : _ba strategic approach _cedited by Kaushik Mukerjee. |
||
| 260 |
_aHyderabad : _bICFAI, _c2006. |
||
| 300 | _a251 p. | ||
| 500 | _aTable of contents: Section 1. Implementation strategies Section 2. Applications and cases Index | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||