000 00423nam a2200181 a 4500
999 _c5189
_d5189
005 20180213132559.0
008 141201s2005 xx 000 0 und d
020 _a9788178817699
040 _aMAIN
041 _aENG
082 _a658.827
_bSHE/BRA
100 _aSehgal, Roli (Ed.)
245 _aBrand Extensions
_cedited by Roli Sehgal.
260 _aHyderabad :
_bICFAI,
_c2005.
300 _a194 p.
500 _aTable of Contents ; Section 1. Concepts Section 2. Cases Section 3. Appendix Index
650 _aMarketing.
942 _cBK