000 00437nam a2200181 a 4500
999 _c5185
_d5185
005 20180219115011.0
008 141201s2008 xx 000 0 und d
020 _a9788131419809
040 _aMAIN
041 _aENG
082 _a658.827
_bSUR/BRA
100 _aSuresh, K. (Ed.)
245 _aBrand revitalization :
_bconcepts and cases
_cedited by K Suresh.
260 _aHyderabad :
_bICFAI,
_c2008.
300 _a222 p.
500 _aTable of Contents : Section 1. Concepts, issues and approaches Section 2. Cases Index
650 _aMarketing.
650 _aBrand name products--Management.
942 _cBK