000 00447nam a2200181 a 4500
999 _c5184
_d5184
005 20180219122211.0
008 141201s2008 xx 000 0 und d
020 _a9788131415108
040 _aMAIN
041 _aENG
082 _a6580827
_bKRI/BRA
100 _aBalakrishna, A. V. (Ed.)
245 _aBrand Building :
_bNew Dimensions
_cedited by A. V. Balakrishna.
260 _aHyderabad :
_bICFAI,
_c2008.
300 _a297 p.
500 _aTable of Contents : Section 1. Approaches Section 2. Applications Section 3. Case studies Index
650 _aMarketing.
942 _cBK