| 000 | 00417nam a2200169 a 4500 | ||
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| 999 |
_c5164 _d5164 |
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| 005 | 20180219121603.0 | ||
| 008 | 141201s2006 xx 000 0 und d | ||
| 020 | _a9788131403563 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 100 | _aShanthi, N. M. (Ed.) | ||
| 245 |
_aBrand management : _bthe emerging paradigm _cedited by N. M. Shanthi. |
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| 260 |
_aHyderabad : _bICFAI, _c2006. |
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| 300 | _a272 p. | ||
| 500 | _aTable of Contents : Section 1. Brand management : an introduction Section 2. Branding : the emerging paradigm Section 3. Case studies Index | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||