000			00449nam a2200181 a 4500
005			20171023110157.0
008			141201s2006 xx 000 0 und d
020			_a9788131404072
040			_aMAIN
041			_aENG
082			_a658.8 _bSRE/BEA
100			_aSreedhar, G. V. S. (Ed.)
245			_aBeating Commoditization : _bSome Perspectives _cedited by G. V. S. Sreedhar.
260			_aHyderabad : _bICFAI, _c2006.
300			_a210 p.
500			_aTable of Contents: Chapter 1. Beating commoditization Chapter 2. Perspectives on branding commodities Chapter 3. Market centric design Chapter 4. Mass customization Chapter 5. 'Enhancement packaging' gets you out of the commodity mire Chapter 6. Merchandising Chapter 7. Sports merchandising Chapter 8. Interactive game merchandising Chapter 9. Supplying commodity branding the edge Chapter 10. Integrated marketing communications Chapter 11. Below the line marketing Chapter 12. Product placement: a marketer's new tool Chapter 13. Word-of-mouth marketing Chapter 14. Out-of-home marketing Chapter 15. Customer touchpoints Chapter 16. Blue ocean strategy Chapter 17. Marketing to women Chapter 18. Marketing to children: Indian experiences Chapter 19. Priceless: turning ordinary products into extraordinary experiences Chapter 20. Managing customer experience Chapter 21. Motivating customer experience Bibliography Index
650			_aMarketing.
942			_cBK
999			_c5125 _d5125