| 000 | 00364nam a2200157 a 4500 | ||
|---|---|---|---|
| 999 |
_c4832 _d4832 |
||
| 005 | 20170912112832.0 | ||
| 008 | 141201s2003 xx 000 0 und d | ||
| 020 | _a8178811227 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bMUK/MAR |
||
| 100 | _aMukund, A. (Ed.) | ||
| 245 |
_aMarketing management (Vol. 2) _cedited by A. Mukund. |
||
| 260 |
_aHyderabad : _bICFAI, _c2003. |
||
| 300 | _a186 p. 2v. | ||
| 500 | _aTable of Contents: Chapter 1. Banning liquor surrogate advertising Chapter 2. Film-based merchandising- taking the movies home Chapter 3. Himalaya drug company Chapter 4. Hindustan lever- rural marketing initiatives Chapter 5. Intel- the component branded saga Chapter 6. Maggi- Nestle's problem child Chapter 7. Reinventing cadboury Chapter 8. Satyam iWay- changing the internet browsing experience in India Chapter 9.The Indian aviation industry- price wars and more Chapter 10. The teleshopping business in India | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||