| 000 | 00426nam a2200181 a 4500 | ||
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| 999 |
_c4665 _d4665 |
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| 005 | 20170911115323.0 | ||
| 008 | 141201s2003 xx 000 0 und d | ||
| 020 | _a8178811553 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bKAU/INN |
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| 100 | _aKaushesh, Anshul (Ed.) | ||
| 245 |
_aInnovation in marketing _cedited by Anshul Kaushesh. |
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| 260 |
_aHyderabad : _bICFAI, _c2004. |
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| 300 | _a182 p. | ||
| 500 | _aTable of Contents: Section 1. Managing innovations Section 2. Innovations in marketing Section 3. Innovations in marketing mix Section 4. Innovations in branding Section 5. Industry perspectives | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||