| 000 | 00439nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c4520 _d4520 |
||
| 005 | 20180226120603.0 | ||
| 008 | 141201s2002 xx 000 0 und d | ||
| 020 | _a8178810158 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.812 _bGAR/CRM |
||
| 100 | _aGarikaparihi, Madhavi (Ed.) | ||
| 245 |
_aCRM: _bthe new face of marketing _cedited by Madhavi Garikaparihi. |
||
| 260 |
_aHyderabad : _bICFAI, _c2002. |
||
| 300 | _a209 p. | ||
| 500 | _aTable of contents: Section 1. The changing face of marketing Section 2. Implementation, tools and pitfalls of CRM Section 3. Looking beyond CRM Section 4. CRM in practice Section 5. Current issues and emerging trends in CRM The Indian CRM market Appendix | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||