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005 | 20170913122750.0 | ||
008 | 141201s2003 xx 000 0 und d | ||
020 | _a8178810077 | ||
040 | _aMAIN | ||
041 | _aENG | ||
082 |
_a658.8 _bMUK/MAR |
||
100 | _aMukund, A. (Ed.) | ||
245 |
_aMarketing management (Vol.1) _cedited by A. Mukund and Sanjib Dutta. |
||
260 |
_aHyderabad : _bICFAI, _c2003. |
||
300 | _a177 p. | ||
500 | _aTable of Contents: Chapter 1. Amul- diversification strategy Chapter 2. Amway- Indian network marketing experience Chapter 3. Baron- rewriting Indian consumer electronics goods marketing Chapter 4. Benetton- the advertising campaign story Chapter 5. Bisleri- marketing strategy Chapter 6. BPCL- petrol pump retail revolution Chapter 7. Britannia-the makeover Chapter 8. Cielo- a car in trouble Chapter 9. Coke-pepsi-The cola wars Chapter 10. Frooti-the Digen Verma campaign Chapter 11. Godrej fairglow- fairness wars Chapter 12. Kellogg's-the Indian experience Chapter 13. Maruti- speedbreakers galore Chapter 14. McDonald's- fast food fables Chapter 15. Nirma- marketing strategy Chapter 16. 'Onida candy'- marketing strategy Chapter 17. Pizza hut- pizza wars Chapter 18. Siyaram- the celebrity endorsement story Chapter 19. Tanishq- the turnaround story Chapter 20. Tasty bite- the turnaround story | ||
650 | _aMarketing. | ||
700 | _aDutta, Sanjib (Ed.) | ||
942 | _cBK |