000 00416nam a2200181 a 4500
999 _c4472
_d4472
005 20170913122750.0
008 141201s2003 xx 000 0 und d
020 _a8178810077
040 _aMAIN
041 _aENG
082 _a658.8
_bMUK/MAR
100 _aMukund, A. (Ed.)
245 _aMarketing management (Vol.1)
_cedited by A. Mukund and Sanjib Dutta.
260 _aHyderabad :
_bICFAI,
_c2003.
300 _a177 p.
500 _aTable of Contents: Chapter 1. Amul- diversification strategy Chapter 2. Amway- Indian network marketing experience Chapter 3. Baron- rewriting Indian consumer electronics goods marketing Chapter 4. Benetton- the advertising campaign story Chapter 5. Bisleri- marketing strategy Chapter 6. BPCL- petrol pump retail revolution Chapter 7. Britannia-the makeover Chapter 8. Cielo- a car in trouble Chapter 9. Coke-pepsi-The cola wars Chapter 10. Frooti-the Digen Verma campaign Chapter 11. Godrej fairglow- fairness wars Chapter 12. Kellogg's-the Indian experience Chapter 13. Maruti- speedbreakers galore Chapter 14. McDonald's- fast food fables Chapter 15. Nirma- marketing strategy Chapter 16. 'Onida candy'- marketing strategy Chapter 17. Pizza hut- pizza wars Chapter 18. Siyaram- the celebrity endorsement story Chapter 19. Tanishq- the turnaround story Chapter 20. Tasty bite- the turnaround story
650 _aMarketing.
700 _aDutta, Sanjib (Ed.)
942 _cBK