000 00375nam a2200157 a 4500
999 _c4199
_d4199
005 20180407130540.0
008 141201s2006 xx 000 0 und d
020 _a9788131404232
040 _aMAIN
041 _aENG
082 _a658.812
_bMUK/CRM
100 _aMukerjee, Kaushik (Ed.)
245 _aCRM :
_ba strategic approach
_cedited by Kaushik Mukerjee.
260 _aHyderabad:
_bICFAI,
_c2006.
300 _a218 p.
500 _aTable of contents: Section 1. Strategies Section 2. Applications and cases Index
650 _aMarketing.
942 _cBK