000 | 00375nam a2200157 a 4500 | ||
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005 | 20180407130540.0 | ||
008 | 141201s2006 xx 000 0 und d | ||
020 | _a9788131404232 | ||
040 | _aMAIN | ||
041 | _aENG | ||
082 |
_a658.812 _bMUK/CRM |
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100 | _aMukerjee, Kaushik (Ed.) | ||
245 |
_aCRM : _ba strategic approach _cedited by Kaushik Mukerjee. |
||
260 |
_aHyderabad: _bICFAI, _c2006. |
||
300 | _a218 p. | ||
500 | _aTable of contents: Section 1. Strategies Section 2. Applications and cases Index | ||
650 | _aMarketing. | ||
942 | _cBK |