| 000 | 00463nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c4050 _d4050 |
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| 005 | 20180516111846.0 | ||
| 008 | 141201s2004 xx 000 0 und d | ||
| 020 | _a8178813025 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8342 _bRAD/CON |
||
| 100 | _aRadhakrishna, G. (Ed.) | ||
| 245 |
_aConsumer behaviour: _bemerging trends and issues _cedited by G. Radhakrishna. |
||
| 260 |
_aHyderabad : _bICFAI, _c2004. |
||
| 300 | _a200 p. | ||
| 500 | _aTable of contents: Section 1. Consumer behaviour : introduction Section 2. Consumer behaviour as a marketing tool Section 3. Cases Index | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||