000 00428nam a2200181 a 4500
999 _c3999
_d3999
005 20181027121246.0
008 141201s2008 xx 000 0 und d
020 _a9788131414026
040 _aMAIN
041 _aENG
082 _a659.2
_bRAO/PUB
100 _aRao, Pramod (Ed.)
245 _aPublic relations and media :
_bconcepts and cases
_cedited by Pramod Rao, Ravikant S Wawge and Kalyani Gohokar.
260 _aHyderabad :
_bICFAI,
_c2008.
300 _a206 p.
500 _aTable of Contents : Section 1. Concepts Section 2. Applications and cases
650 _aAdvertising.
700 _aWawge, Ravikant S (Ed.)
700 _aGohokar, Kalyani (Ed.)
942 _cBK