000 00468nam a2200181 a 4500
999 _c3908
_d3908
005 20180417122533.0
008 141201s2006 xx 000 0 und d
020 _a9788131404751
040 _aMAIN
041 _aENG
082 _a658.8343
_bJAY/ICF
100 _aJaya Krishna, S. (Ed.)
245 _aCustomer retention management:
_bconcepts and applications
_cedited by S. Jaya Krishna.
260 _aHyderabad :
_bICFAI,
_c2006.
300 _a180 p.
500 _aTable of contents: Section 1. Concepts Section 2. Applications and cases Index
650 _aMarketing.
942 _cBK