| 000 | 00436nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c3896 _d3896 |
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| 005 | 20181029125701.0 | ||
| 008 | 141201s2004 xx 000 0 und d | ||
| 020 | _a8178812436 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a659.1 _bPAR/ADV |
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| 100 | _aParthasarathy, V. (Ed.) | ||
| 245 |
_aAdvertising : _bconcepts and cases _cedited by V. Parthasarathy. |
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| 260 |
_aHyderabad : _bICFAI, _c2004. |
||
| 300 | _a169 p. | ||
| 500 | _aTable of Contents : Section 1. Introduction Section 2. Psychology in advertising Section 3. Advertising agency functions Section 4. Cases Bibliography Index | ||
| 650 | _aAdvertising. | ||
| 942 | _cBK | ||