| 000 | 00410nam a2200169 a 4500 | ||
|---|---|---|---|
| 999 |
_c3893 _d3893 |
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| 005 | 20180213133950.0 | ||
| 008 | 141201s2007 xx 000 0 und d | ||
| 020 | _a9788131406274 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.827 _bRAY/BRA |
||
| 100 | _aRay, Santanu (Ed.) | ||
| 245 |
_aBrand management : _bfinancial perspective _cedited by Santanu Ray. |
||
| 260 |
_aHyderabad : _bICFAI, _c2007. |
||
| 300 | _a217 p. | ||
| 500 | _aTable of Contents : Section 1. Integrating brand management with financial strategies Section 2. Beyond brand management - towards value creation Index | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||