000 00451nam a2200181 a 4500
999 _c3878
_d3878
005 20181027131555.0
008 141201s2007 xx 000 0 und d
020 _a9788131412404
040 _aMAIN
041 _aENG
082 _a659.142
_bRAO/PAD
100 _aRao, Pramod (Ed.)
245 _aRadio as an advertising medium :
_briding the wave
_cedited by Pramod Rao and Ravikant S Wawge.
260 _aHyderabad :
_bICFAI,
_c2007.
300 _a233 p.
500 _aTable of Contents : Section 1. Introduction Section 2. Impact and implications Index
650 _aAdvertising.
700 _aWawge, Ravikant S (Ed.)
942 _cBK