000 nam a22 a 4500
999 _c3866
_d3866
005 20181101120136.0
008 141201s2007 xx 000 0 und d
020 _a9788131408162
040 _aMAIN
041 _aENG
082 _a659.1
_bSUR/ICF
100 _aSuresh, K. (Ed.)
245 _aIcfai university press on effective advertising
_cedited by K. Suresh and A. V. Balakrishna.
260 _aHyderabad :
_bICFAI,
_c2007.
300 _a204 p.
500 _aTable of Contents : Section 1. Effective advertising approaches Section 2. Case studies Index
650 _aAdvertising.
700 _aBalakrishna, A. V. (Ed.)
942 _cBK