| 000 | 00454nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c3845 _d3845 |
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| 005 | 20180219122612.0 | ||
| 008 | 141201s2003 xx 000 0 und d | ||
| 020 | _a8178811936 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.827 _bCHA/BRA |
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| 100 | _aChaturvedi, Braj Mohan (Ed.) | ||
| 245 |
_aBrands and firebrands : _binsights from experts _cedited by Braj Mohan Chaturvedi. |
||
| 260 |
_aHyderabad : _bICFAI, _c2003. |
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| 300 | _a166 p. | ||
| 500 | _aTable of Contents : Section 1. Branding : an introduction Section 2. Brand management : a strategic approach Section 3. Internet branding : emerging trends Appendix | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||