| 000 | 00443nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c3580 _d3580 |
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| 005 | 20180127104410.0 | ||
| 008 | 141201s2006 xx 000 0 und d | ||
| 020 | _a9788131401972 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bCHA/CAS |
||
| 100 | _aChaudhuri, Sumit Kumar (Ed.) | ||
| 245 |
_aCase studies on competitive strategies (Vol. 2) _cedited by Sumit Kumar Chaudhuri. |
||
| 260 |
_aHyderabad : _bICFAI, _c2006. |
||
| 300 | _a238 p. | ||
| 500 | _aTable of contents: Chapter 1. Airbus and Boeing: divergent growth plans Chapter 2. Barbie vs Bratz: Competition in the tween girl market Chapter 3. Carrefour: competitive strategies during challenging times Chapter 4. CIPLA's generic competence Chapter 5. Competitive advantages of Japanese automobile manufactures Chapter 6. DHL in USA- the competitive strategies Chapter 7. Digital animation: India's competitive advantage Chapter 8. Disney channel's competitive strategies Chapter 9. Investment banking: Lazard's competitive strategies Chapter 10. Medical tourism: India's competitive advantage Chapter 11. Meg. Whitman's competitive strategies for eBay Chapter 12. Progressive crop: the auto insurer's competitive strategies Chapter 13. Southwest Airlines: generating competitive advantage through HRM Chapter 14. The competitive strategies of Ryanair Chapter 15. Utility computing: IBM on demand Chapter 16. Virgin mobile in USA: differentiating growth strategies | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||